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Nokia Nseries – Building the Brand

7 May 2008

Let’s go back few years from now when we first started to use cell phone. Can you recall the brand you were using for cell phone? Am sure for many of us it was undoubtedly Nokia. It has been found that people, who once opt for Nokia phones, continue to use it for years because of its reliability and durability. Nokia is considered to be the sixth brand in the world, according to the 2006 Interbrand survey.

It was one of the biggest challenges for a company as big as Nokia, to present its sub-brand in an effective manner as it could either strengthen the company or weaken it. After attaining a suitable position for its mother brand, Nokia released three series which are “Nseries”, “Eseries” and “Wseries”. It has been revealed that nearly 10 million Nokia Nseries and almost 2 million Nokia Eseries devices have been shipped during the first quarter of 2008. If that’s the latest figure then we can assume that almost 80 thousand Nseries devices were sold every day all over the world. Seems like Nseries is definitely in demand, isn’t it?

Let’s discover the secret behind the Nseries popularity and success. This includes the efforts that provide the right positioning to the brand and markets every phone in the series with constant innovation in features. Nokia Nseries phones was positioned as the device that offers multimedia experience for people who desire photography, video, music and enterprise productivity all in one device. Each series in the phone added something new to the features of the device. Other than the promoting it through different media, Nseries was highly promoted through digital channels. This was the time when mobile sites and blogs became a turning point for the web. Every device of Nokia Nseries initiated a discussion among users, enabling it to gain more success. Other than this, Nokia Nseries phones were highly referred by the top bloggers where they interacted with the device and presented their pros and cons regarding each model on various top blogs and sites. It has been found out that almost 20% people buy what is recommended to them by top bloggers where as 80% do what their friends refer them.

Another step of building a successful brand is to let people experience the brand. Every customer interaction is a chance to enrich the brand. Nokia launched various viral campaigns such as dancing man, and the Nokia Nseries Studio where people submitted their own videos after getting inspiration from world-famous directors such as Gary Oldman. Further more, it launched an international community of music experts called the ‘Music Recommenders’ that surely helped people in experiencing with the brand’s key feature areas such as music.

To conclude this part of the sequel, we can rightly say that the marketing efforts by Nokia presented Nseries as a premier phone that offered multimedia experience for the users, making it a huge success all over the world. To grab some more insight into the technological details of Nseries, catch the next article of “Nokia Nseries – Brings a revolution in technology”

Author

Sarah Shaukat is an experienced writer who possesses in-depth knowledge of cellular industry and specializes in the areas of latest mobile devices, mobile content and mobile application development. Her new project “Everything about Nokia NSeries”, analyzes the impact of Nokia Nseries devices in the cellular world.

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Nokia XpressMusic 5220 and 5320 Announced

23 April 2008

Nokia has announced two new XpressMusic devices known as the Nokia XpressMusic 5220 and 5320. Both devices will be available in the Q3 of 2008. Here are the specifications:

 

 Nokia 5220 XpressMusic:

Edgy, unique design, music for the masses
OS: Symbian S40
Bands:Triband GSM/ESGE
Dimensions:  78 grams, 108 x 43.5 x 10.5 mm small
Display: 2 inch QVGA (240 x 320 pixels) with 256k colors
Camera: 2 Megapixel
Memory: upto 2GB
Audio: 3.5 mm headphone jack with dedicated HiFi audio chipset, FM Radio
Bluetooth A2DP support
Battery power: 1020 mAh
Music Playback: upto 24 hours
Availability: Q3 2008
Expected Price: 160 EUR

 

Nokia 5320 XpressMusic:

Dynamic design, 3G social entertainment package
OS: Symbian S60
Bands: Quad band GSM/EDGE and dual band 3.6 Mbps HSDPA
Dimensions:  90 grams, 108 x 46 x 15 mm
Display: 2 inch (240 x 320 pixels) with 16 million colors
Camera: 2 Megapixel (1200 x 1600)
Memory: upto 8GB with microSDHC support
Audio: 3.5 mm headphone jack with dedicated HiFi audio chipset, Say and Play player, FM Radio
Connectivity: WCDMA, HSDPA, EGPRS, High speed USB 2.0 support
Dedicated gaming keys for N-Gage games
Instant access to Nokia Music Store
Battery power: 890 mAh
Music Playback: upto 24 hours
Availability: Q3 2008
Expected Price: 220 EUR

Source: Mobxtreme Blog

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Latest Software for Nokia Nseries/Eseries- 20% Discount

16 April 2008

AutoThemes : Version 1.0

AutoThemes Personalize your mobile! Change your Nokia themes automatically due to your personal schedule or active profile.
 
   
  Screenshots | Get Free TrialMore Info 


Mobiola Web Camera for s60v3 : Version 2.5.8

Mobiola Web Camera for s60v3 Turn your phone into a high-quality web camera and throw away your bulky USB webcam. Works with most Windows applications and online services such as Skype, Yahoo, AOL IM, MSN, YouTube, Grouper, MySpace.
   
   
  Screenshots | Get Free Trial | More Info

 


Mobile Boxing Trainer Pro 1.0

Mobile Boxing Trainer Pro 1.0 Mobile Boxing and Fitness Trainer advanced stoppwatch with workout programs for fitness, circuit interval tabata training and boxing, usable also for Kickboxing, Thai-boxing, K1, MMA…
   
   
  Screenshots | Get Free Trial | More Info


UltraIM Pro : Version 1.2

UltraIM Pro UltraIM Pro is the best, feature-rich mobile MSN client. It supports not only text chatting, Smileys, but also files and photos sharing between MSN clients and mobile MSN clients. Furthermore, UltraIM Pro also supports other advanced MSN features, like "MSN display picture" changing and receiving. This software is really the best MSN mobile application that you can find. It is the most popular dedicated MSN mobile application and is recommended between MSN lovers. Our target is to deploy full
 
   
  Screenshots | Get Free Trial | More Info


Interactive Voice Call Master (S60 3rd)-New : Version 2.2

Interactive Voice Call Master (S60 3rd)-New Build-in IVR lets callers press key to leave messages, transfer their calls or answer by yourself, like personal operator! IVCM is also a full featured call manager + NO BEEP in and out call recorder
 
   
  Screenshots | Get Free TrialMore Info

 

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Nokia Nseries – How it actually began?

15 April 2008

We have been hearing and witnessing the popularity of Nokia Nseries phones from quite a long time now. But did we ever wonder as to how it started. Well to be very exact, it was 27th April 2005, when the Finnish giant Nokia, shook the mobile industry by announcing a new brand of multimedia devices. They decided to call this sub-brand with a simple and easy-to-recall name of “Nokia Nseries”. The Nseries phones are developed and marketed by Nokia’s multimedia division.

The main aim behind the launch of Nokia Nseries was to completely change the people’s perception of the brand from a handset manufacturer, by taking them from mobile telephony (Nokia) to multimedia computers (Nokia Nseries). Nokia Nseries is for people, who are early adopters when it comes to technology and innovation. It is an ideal choice for gadget freaks and technology stylists who are always on the look out for new devices and gadgets.

Read the rest of this entry »

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New Firmware version 20.0.016 for Nokia N95-8GB coming soon

2 April 2008

Nokia is soon going to release a new firmware for Nokia N95-8GB devices. This firmware will fix all known issues with the Nokia N95-8GB and also improve the performance of the device. Two new features to look forward to are Automatic Screen Rotation (ASR) and support for new combo memory. This firmware update with be available on Nokia’s Device Software Updater site soon.

Other upcoming improvements/features include:

Improvement when creating a voice call from WAP page.
Improvements to embedded video functionality in browser.
Sending email via browser flash plugin improvements.
Mail in HTML format handling from Gmail IMAP server improved.
WLAN connection stability improvements
BT connection stability improvements with certain BT headsets USB connection stability improvements
Voice call handling improvements after certain type U.S.S.D message receiving.
Stability improvements to gallery for case when there’s lot of content in Gallery Improvements to switch application Voicemail icon handling improvements
Deletion of all contacts now possible even more than 6000 contacts in phonebook
Startup functionality improvements

Source: Symbian Freak

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Create your own Nokia Nseries/Eseries themes with Theme DIY

25 March 2008

Theme DIY lets you easily create your own personal themes right on your Nseries/Eseries device in just 5 minutes. There are many theme templates with application icons to choose from. You can choose your own photos for
idle screen background and menu background. There are a range of colors provided for title and content font color. You can create themes in  8 languages including German, Italian, French, Portuguese, Spanish, English, Trandition Chinese, Simplified Chinese

Compatible Devices:

Nokia E50, Nokia N92, Nokia E51, Nokia E62, Nokia N91, Nokia N81, Nokia N93, Nokia E60, Nokia N82, Nokia N71, Nokia N81 8GB, Nokia N95, Nokia E61, Nokia N91 8GB , Nokia N73, Nokia N80, Nokia N95 8GB, Nokia N75, Nokia E70

Read more about it here or Try it for free here

Source: Mobxtreme Blog

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Nokia N78 Video Preview 2

19 March 2008

If you remember we recently posted a Nokia N78 Video Preview by All About Symbian. Here is a video preview by James Burland of Nokia Creative Blog. Enjoy!

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Exciting 8 Game Pack for your Nseries/Eseries

13 March 2008

 

Arcade from Hell is a collection of popular games that have had millions of fans across the world. Superb animation, fun graphics and addictive gameplay make this collection a must-have for your mobile device. The collection includes options to play in different game modes, including bonus item modes and enemy scoring modes. A devilish twist has been added to each of the eight games included in the package - be prepared to encounter unexpected surprises!

Game Features:

  • Eight different games in one collection
  • High quality animations and graphics
  • Various game modes
  • Many bonuses, enemies and surprises
  • Customizable controls
  • Add your record scores to the hall of fame
  • Compatible Devices:

    Nokia E61, Nokia N91 8GB , Nokia N-Gage, Nokia N81 8GB, Nokia N70, Nokia E62, Nokia N80, Nokia N93, Nokia E70, Nokia N95 8GB, Nokia N90, Nokia N92, Nokia N-Gage QD, Nokia N95, Nokia N73, Nokia N72, Nokia E60, Nokia N82, Nokia N81, Nokia N75, Nokia N71, Nokia E51, Nokia N91, Nokia E50


    GET IT HERE AT 10% Discount

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    Rock On with the Rock and Roll theme for Nseries/Eseries

    11 March 2008

    This one is one of my favorite themes! I would like to thank Nokia Symbian Themes for such a Kool theme. Get it free here

    Compatible with N70, N96, N95, N73, E65, N80, E61, 6600, N91, 6120, 5500, 5700 and 5710 (Xpress Music), E51, E50, E90, N78, N72, N71, N75, N77, N76, E70, E62, E60, 3250, 6681, 6680, 3230, N92, N93.

    Source: Nokia Symbian Theme

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    Boost your Nseries/Eseries device with Proporta USB Charger

    11 March 2008

    Nseries devices like Nokia N95-8GB and Nokia N96 are mobile devices loaded with many powerful features but there is a catch behind all those  features. These devices lack the battery power to remain up and runnning without being charged frequently.

    This is where Proporta comes to the rescue. Proporta has introduced the USB mobile charger which is an excellent device for all mobile users who like to travel frequently. This device stores an impressive 3400 mAh of power which allows you to charge your Nseries/Eseries device any where and any time when you need it.

    This is how it works, you simply charge this powerful device and then take it with you when you are travelling or are on the move. When your Nseries/Eseries device runs out of battery, you simply connect the USB port on your mobile device to the Proporta USB Mobile charger and charge the device without any inconvenience. For detailed installation instructions, please click here.

    This is one of my favorite devices that I highly recommend. For more details about this superb device, visit Proporta’s website.

    Source: MobXtreme Blog

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    Nokia N95 8GB, LG Viewty, SE K850i,Samsung G800 & Apple iPhone camera comparison

    10 March 2008

    Watch the Video and find out which one wins.

    Source: Tech Digest

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    Nokia Nseries Soul of the Night Challenge

    10 March 2008

    Nokia Nseries has announced Discover Soul of the Night a unique new-age tech challenge that invites users from across the APAC region (Australia, Indonesia, India, Malaysia, Philippines, Singapore, Thailand and Vietnam) to discover, capture and share stories about nightlife in their cities through their mobile devices

    To win the Wireless Adventure, the teams will need to harness the power of the Nokia N82 to navigate through the streets of their city at night. They will receive clues that will lead them to discover different landmarks (restaurants/cafes, bars, nightclubs, performance arts venues, night attractions, night sports, shopping and others), and then capture and share images instantaneously on the internet through the Nseries MBlog application. To register visit Nokia Nseries website

    Source: Symbian Freak

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    Free Hello Kitty Theme for Nokia Nseries & Eseries

    7 March 2008

    Compatible Devices:

    N96, N95, N91, N92, N93, N78, N71, N77, N76, E65, E50, E51, E61, E61i, E70, E90, N73, N81, N80, N82

    GET IT HERE

    Source: Mobxtreme Blog

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    Free Games and Applications for Nokia E62

    7 March 2008

    fring Symbian 9.2- Make free mobile calls, live chat and transfer files

    Sat, 21 Jan 2008 00:00:00 GMTTalk and chat for free via your handset?s internet networks, connect to Skype, Google

    Talk, MSN Messenger, ICQ, SIP, Twitter, AIM & Yahoo! while on the go, and see who?s online before dialling with contact presence indicators, all from your handset with fring, at no cost beyond your existing Internet data plan or free Wi-Fi.

     

    PBC_Eurotariff

    Fri, 26 Nov 2007 00:00:00 GMT

    The PBC-Eurotariff is a cost control balance application that lets the EU user set a balance for his roaming mobile services. This balance is tracked in real time mode by the handset and the user is notified when it ends.

     

     

    Ecodes 4Mobiles

    Tue, 02 Feb 2008 00:00:00 GMT

    Database of food additives.

     

     

    Energox [Sony Ericsson k700c/ Motorola V535]

    Fri, 11 Jun 2007 00:00:00 GMT

    A fun color matching puzzle game, that adapts to any Java-enabled mobile!

     

     

    Mobile Webcam

    Mon, 30 May 2007 00:00:00 GMT

    Your secret eye: Let your phone make serial pictures and send them to the web.

     

     

    Mobicue for modern phones

    Sun, 04 Jan 2008 00:00:00 GMT


    Mobicue.com is a unique and free mobile sharing community that helps you build a great new circle of friends with your moblie phone!

     

     

    Mobicue for S60 phones

    Sun, 04 Jan 2008 00:00:00 GMT

    Mobicue.com is a unique and free mobile sharing community that helps you build a great new circle of friends with your moblie phone!

     

     

    Help Heidi the Bavarian waitress with a Jet Pack keep her customers full of beer.

    Bee Bee Bat [Sony Ericsson k700c/ Motorola V535]

    Sun, 15 May 2007 00:00:00 GMT

    Classic arcade style fruit collection!

     

     

     

    SplashBomb [LG U8150/ LG T5100]

    Thu, 25 Aug 2007 00:00:00 GMT

    You have to plan most effective ways to pop every bubble in each level.

     

     

     

     

    BallRush2 [Nokia E61/ Nokia E62]

    Sun, 15 May 2007 00:00:00 GMT

    Ball Rush is back with more action

     

     

     

    Greyhound Racing Multiplayer [Motorola V535/ Nokia 6265]

    Wed, 31 Nov 2007 00:00:00 GMT

    Be the Top Dog in the sport of Kings…

     

     

     

    BerggiIM (English) [Sony Ericsson k700c/ Motorola V535]

    Sun, 15 May 2007 00:00:00 GMT

    BerggiIM:Simple way 2 im from ur cell wth ur buddies on Yahoo, MSN, AIM, Gtalk, ICQ

     

     

     

    KaromatiX [Nokia 3230/ Nokia N70]

    Fri, 11 Jun 2007 00:00:00 GMT

    Logic meets action.

     

     

     

    Apache Warrior [Siemens CX65/ Sony Ericsson V600i]

    Mon, 04 Oct 2006 00:00:00 GMT

    The medicine-mans prophecy has been filled. You must defend the Apache tribe.
    http://youpark.com

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